Why should I add blogs to my website?
Adding blog posts is incredibly important. Your patients (and Google!) love to see fresh content. By adding blog posts on a monthly basis, you’re not only providing interesting and helpful content to your customer-base, but you’re also keeping your website current which helps with your overall Google rankings. At Practice Promotions, we post blogs two times per month on your website, but we encourage you to post even more often!
What sort of blogs should I post?
Think about your patients. What are their hobbies? What problems are you trying to help them overcome? You want to post content that your patients will find relevant and engaging. If your demographics are younger men and women with careers, an article about staying healthy with a 9am-5pm job. If you see an older population who struggle with immobility, perhaps an article about how physical therapy can help them get back to some of their daily activities! Get creative and don’t hesitate to browse other blogs to get ideas for your own.
How do I add a blog to my website?
Adding blogs is simple. Once you are logged into the dashboard of your WordPress website, click on “Posts”. From here, you will see a list of all the recent blog posts. At the top of the screen, you will see a button to “Add New”. Click this button and you will be taken to an empty blog template.
From here, you can either copy and paste the blog post that you have written, or you can type directly into the main copy block. Be sure to give your blog a catchy title!
To see a preview of your blog before you publish, click on the “Preview” button in the right corner of the screen. When you are read to publish your blog, click on the blue “Publish” button on the right-hand side of the screen.