What are email blasts?
Email blasts are a powerful way for you to communicate with your customers to promote action. Staying connected with your patient list is a great way to keep you at the forefront of their mind and increase word-of-mouth referrals.
What sort of things should I send in an email blast?
Email blasts are great for staying in touch. Tell your patients about new and exciting things going on at the practice. You can also use email blasts to promote upcoming events like in-house workshops or community events that your practice may be sponsoring. Try providing incentives to your patients like free injury assessments or a complimentary phone consultation. If you have your patient’s birthday on file, send them well wishes on their special day to show you care. The ideas for email blasts are endless!
How do I send an email blast to my subscriber list?
Mailchimp makes sending emails to your subscribers simple. Log into your Mailchimp account and then follow the steps below:
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Navigate to Campaigns page.
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Click Create Campaign.
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Click Create an Email.
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On the Regular tab, enter a campaign name and click Begin.
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On the Recipients step, choose a list from the drop-down menu.
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Click Entire List or pick a segmentation option.
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To proceed, click Next.
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Complete the required fields on the Setup tab
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To proceed, click Next.
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Select the layout that you would like to use.
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Upload your logo and any image that you would like to use in your e-blast.
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Customize the copy and be sure to proofread!
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To proceed, click Next.
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Review all fields and then schedule or send!
